People make subconscious decisions that they are not aware of. It cushions them from things they find hard to deal with so they can consciously function while subconscious trying to resolve the issue. Some will be unable to resolve it. In other cases just is not important to them.
are you stating that the conscious and the subconscious are two different persons ?
I believe that you can pick and believe anything you want to believe and that your inside gut tells you that you are wrong but you kill this voice by doing the wrong things any way